5 Items for Your Content Marketing Toolbox
By now you’re hopefully aware that having a blog is the cornerstone of your business’s content strategy. You’ve likely also heard it said, however, that you need a good mix of content to keep readers...
View ArticleBlogging’s 5 Golden Rules
As we’ve been discussing, blogging is a crucial part of your overall content strategy. And while there are aspects of varying complexity to consider as a blogger, there are a number of relatively...
View ArticleAs Social Search and Crowdsourcing Become More Prevalent, Social CRM’s...
Today’s social consumers are a hungry bunch. Years ago, laptops and wireless Internet made it easier for us to get our information on-the-go, but we needed more. Today we access that information...
View ArticleBeyond Social Listening: How CRM Analytics Deliver More Accurate Customer...
Anyone with even the tiniest bit of business sense knows that in order to sustain a business, the customers have to be happy. But customer satisfaction extends far beyond a pleasant in-store experience...
View ArticleUsing Social CRM Solutions to Identify Influencers
From Klout to Kred to Peer Index, social influence has been a hot topic garnering much debate recently. Businesses work to identify the influencers in their industry because getting their attention...
View ArticleSocial CRM is Part of the Strategy, Not the Strategy Itself
As business methods and tactics shift to accommodate social media, many companies who have been late bloomers, so to speak, scramble to introduce social to their way of doing things. The Internet...
View ArticleSo You Think Social Media is Free? It’s Not and You Better Have a Plan
Something that happens all too frequently with businesses that are new to social media is that they jump right in without a plan. Apart from just a general lack of strategy and planning, they have no...
View ArticleWhy I joined NextPrinciples
Today is my first day as Head of Marketing and Product Management at NextPrinciples, and I wanted to both introduce myself and explain why I decided to join. As VP of Social Media Audience Marketing at...
View ArticleHow To Manage Enterprise Wide Social Performance
In our previous post, we established a growing concern among large and mid size enterprises the inability to manage risk, governance and performance objectives. In essence, what we are seeing is that...
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Effective Customer Service
In his recent blog post, Esteban Kolsky writes about the need to move beyond being just an efficient customer service organization and becoming an effective customer service organization. He also...
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